Pitch It! ideas competition provides seed capital and incubation opportunities to creative entrepreneurs and practitioners from the region
At Asia on the Edge’s Generating Ideas conference
7 – 9 September 2012
(Submission extension closes August 24, 2012)
Back for its second edition, Pitch It! continues to offer a unique chance for creative entrepreneurs and practitioners from the creative industries in the region to vie for SGD$10,000 in 10 minutes.
Pitch It! looks for refreshing ideas from around Asia, specifically from the design, culture and multimedia industries that have yet to be realised or are in the early development stage and have the potential for further development.
Participating creative entrepreneurs and practitioners will also get the chance to be incubated by investors even if they may not emerge as the winner. For participants not shortlisted, they will also get a chance to join Discovery Café, an idea generation workshop and business networking session on September 7.
Calls for pitches has begun and will now close on August 24, Friday, at 11:59 p.m. Shortlisted applicants from the region will be invited to Singapore to present their pitch to a panel of angel investors, creative leaders and experienced entrepreneurs and practitioners in Asia.
Fredrik Härén, creativity speaker and renowned author of The Idea Book, who will be part of the Pitch It! jury shares, “Creativity is about making the world better, by solving problems in better ways. And I’m looking forward to hearing such ideas and the process of making them happen.”
Chee Sau Fen, winner of Pitch It! 2011, says, “Such a platform helps practitioners and entrepreneurs gain recognition and credibility in their fields. I was also fortunate to be incubated by one of the jury, to which I registered a company and developed my business plans to seek additional funding to grow my idea and passion into a sustainable business.” Titled Heads of State Millinery, Sau Fen’s winning idea built on providing statement hat and headdresses using sustainable materials and design to communicate eco and social responsibility in fashion.
Pitch It! session is to be held on September 8 as one of the components of Generating Ideas – a creative conference that is part of a regional platform, Asia on the Edge (AOTE). AOTE serves to aggregate creative entrepreneurs and arts practitioners with the aim of incubating new ideas and trends from Asia and of Asian origins.
Themed Creative Mapping of Asia, Generating Ideas @ Asia On The Edge 2012 will feature breakout sessions that will highlight the development of creative hotspots sectors and industries in Asia, and expound on possible business collaborations amongst the creative industries in Asia.
“Last year’s edition, themed Its Asia’s Time, focused on the rising wave of Asia’s economy. This year, we will look into how the creative economies in the region contribute to their overall market growth, specifically those of Indonesia, Myanmar, Philippines, Malaysia, Hong Kong and Singapore. By aggregating the players of the creative economy in Asia, and uncovering highly potential ideas for development, we hope to stimulate an ecosystem of sustainable creative industries in Asia to which the rest of the world can engage with,” says, Lyndon Yeo, Organising Chairman of Asia on the Edge.
To submit an idea or for more information about Generating Ideas and Asia on the Edge, visit the official website at www.asiaontheedge.com.
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For media enquiries, contact
(Ms) Lim Su Pei
+65 9639 4695
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About Asia on the Edge
Asia on the Edge (AOTE) is a regional platform aggregating creative entrepreneurs and arts practitioners with the aim of incubating new ideas and trends from and of Asia and Asian origins.
To be held from 23 August to 9 September 2012, AOTE 2012 will continue to serve culture and society while stimulating and engendering creativity through its two tracks: Generating Ideas and ReGenerating Communities. This year’s festival has been expanded to have an in-conjunction programme: Causeway Exchange (CEX), a joint arts and culture initiative between Malaysia and Singapore that serves as the premier exchange platform between arts and creative industries of both countries.
Generating Ideas serves as a catalyst for the development of new content from the Asian creative communities. It features keynote lectures by leading Asian creative entrepreneurs, thought leaders and change agents, and an open pitch platform – Pitch It! – for upcoming creative entrepreneurs, providing an opportunity for new ideas to be identified for incubated.
Themed Creative Mapping of Asia, Generating Ideas @ AOTE 2012 will highlight the development of creative hotspot sectors and identify industry trends in Asia, specifically markets such as Philippines, Indonesia, Myanmar, Hong Kong, Malaysia and Singapore.
In March 2012, Generating Ideas was held in Cebu as a lead up to AOTE 2012. It aimed to catalyze business collaborations and seeks to encourage and actualize the development of new content from creative industries beyond exchange of ideas between Singapore and the Philippines. Subsequent lead up programmes, Generating Ideas @ Jakarta is scheduled to be held on 3rd July 2012.
ReGenerating Communities fulfils its aim of serving community and culture through creating regional and international awareness of the rich and diverse heritage of Asia. It focuses on providing a platform to showcase Asian cultural practice and practitioners whose works are in danger of oblivion or whose works have revitalized and regenerated a community. ReGenerating Communities @ AOTE 2012 will feature such artists and groups from Philippines, Malaysia and Singapore.
AOTE 2012 and CEX 2012 hope to facilitate greater opportunities for placement and exchange programmes for the arts and culture industries for Singapore and Malaysia in Asia. The annual festival, held bi-annually in Singapore, will showcase multiple genres including music theatre, comedy, theatrical play, 3-Dimentional art, photography, film, poetry and literary arts in its third edition.
About Organiser: The Old Parliament House Limited
The Old Parliament House Limited (toph ltd) is a not-for-profit organisation incorporated by the National Arts Council in December 2002 as a full-service arts organisation to serve a key aim within the arts and creative industries in Singapore: the conservation and management of heritage buildings as arts spaces for both public and private institutions. From July 2003 to March 2004, toph ltd managed and completed the restoration of Singapore’s oldest government building The Old Parliament House into a multi-disciplinary arts venue and opened the building as The Arts House at the Old Parliament.
In addition to managing The Arts House, toph ltd manages: Sculpture Square, a 3-dimensional arts venue; The Little Arts Academy, a dedicated arts and learning space for children between the ages of four to 12 years; and ARTrium @ MICA performance and exhibition spaces located at the ground floor of MICA building.


