Generating Ideas serves as a catalyst for the development of new content from the Asian creative communities. It features keynote lectures by leading Asian creative entrepreneurs, thought leaders and change agents, and an open pitch platform – Pitch It! – for upcoming creative entrepreneurs, providing an opportunity for new ideas to be identified for further development.  Themed Creative Mapping of Asia, Generating Ideas @ AOTE 2012 will highlight the development creative hotspot sectors and industries in Asia, specifically looking at Philippines, Indonesia, Malaysia and Singapore.

From 16 to 18 March 2012, Generating Ideas was held in Cebu as a lead up to AOTE 2012. It aimed to catalyse creative business collaborations and seeks to encourage and actualise the development of new content from creative industries beyond exchanging ideas between Singapore and the Philippines. Lead up programmes, Generating Ideas @ Jakarta and Generating Ideas @ Kuala Lumpur, are scheduled to be held in on 3 July and 7 July respectively.